Demand Decision Scorecard · Powered by the 5-Criteria Demand Framework™

Score Two Markets in 15 Minutes

The Data Wins. Not Your Feelings.

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How to use: Pick two markets you’re considering. Score each one 1–5 on every criterion. Be brutal. The data wins, not your feelings.

1 = Weak / Risky
3 = Neutral
5 = Strong / Low-risk



The 5 Scoring Criteria

Score 1 = Your Score Score 5 =
1. PROFIT POTENTIAL — Can buyers actually pay for this?
Hobby/passion market. Low income. Struggle to pay even $50.
Mkt A




Mkt B




 Business/professional buyers. Budget exists. $97–$500+ is normal spend.
2. URGENCY — Do they feel the pain right now?
Nice-to-have. No deadline. They can wait indefinitely.
Mkt A




Mkt B




 Active pain. Searching for solutions today. Cost of inaction is high.
3. ACCESS — Can you find and reach them?
Scattered. No clear watering holes. Hard to target online.
Mkt A




Mkt B




 Concentrated. Active FB groups, subreddits, LinkedIn communities. Easy to find.
4. TOLERANCE MISMATCH — Are they stuck with bad options?
Well-served market. Good cheap alternatives exist. No gap to fill.
Mkt A




Mkt B




 Underserved. Current options overpriced, generic, or too complex. Clear gap.
5. CONSTRAINTS FIT — Can you serve this market realistically?
Requires deep expertise or credentials you don’t have. Hard to build authority.
Mkt A




Mkt B




 Matches your background. You can build credibility fast. No gatekeeping.
Total Score (max 25)
Market A
—

Market B
—

 Higher score = better demand signal

20–25: Strong signal. Move fast. Build the kit.
·
13–19: Possible — verify with 3 buyers first.
·
<13: Risky. Don’t build yet.

Your Decision
Score all 5 criteria for both markets to see your decision.

Next Step — Commitment Statement

This scorecard is the first filter.
The full kit goes deeper.

The Demand Drilldown Kit™ takes you from score → Buyer Reality File → Deployment Sheet. 45–60 minutes. 6 files. Decision made.

Get the Demand Drilldown Kit™ — $97

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