Many times the most profound truths are often hidden in the most unexpected place… right in front of you! The problem in discovering them for most of us is that often we’re too distracted to recognize what should otherwise be obvious.

A classic example is the “Acres of Diamonds” story. The main character is looking for the means to success and financial independence everywhere except (you guessed it!) right under his feet! It was only when he was made aware of the incredible potential that was already available to him that he discovered what were literally “Acres of Diamonds.”

A more recent example of this is demonstrated by the subject of this article. The fact is that there are numerous principles at work all around us in every facet of life. Some are so significant that they are referred to as Laws, such as the “Law of Gravity.” Others have been shown to be true time and again, so much so that they are described as a Formula. With that description in mind, let’s take a closer look at the “Boutellian Formula” to see “what makes it tick”, and then put it to the test.

There are four components to the Formula, some of them were a part of the concept mentioned in my very first newsletter article. They are: Permeate, Differentiate, Create and Educate.

1.) Permeate–”To spread or flow throughout; pervade.”

If you’ve been a student of Success for even a short time, you should have already realized that in order to prosper in any field, you must be able to master the knowledge and information associated with it. Choose any top achiever in a given field and you will discover that he or she is extremely well-versed in most or nearly all aspects of their chosen field. Whether its sports, sales, fashion or marketing, to become the best you must immerse yourself in both the fundamentals and advanced concepts.

In short, you must essentially “eat, sleep, drink and think” basketball for instance, if you wanted to be like Michael Jordan.

Look, you will never be the “star” of your field or industry if you don’t have a thorough grasp of it, “inside and out.” And this will only happen when you allow your mind to be thoroughly permeated by and familiar with the subject matter of the area in which you wish to excel to the point that you can operate on a par with the pros in your field.

But it doesn’t stop there.

To keep your edge, just like the pros do, you must continue to study and learn that which you wish to master. Why? Because the body of knowledge in a given field continues to grow and change with time. Which explains why you’ll find pros as well as “newbies” at seminars; you’ve got to keep your finger on the pulse of your industry not just to “stay afloat” but also to continue to excel.

2.) Differentiate– “To form or mark differently from other such things; distinguish.”

If you’re familiar with my thought process, then you already know what I’m going to say here–but you should read it anyway because it bears repeating.

It is not enough to simply come to the point where you can master the subject matter of your industry or field of interest.

Let me take that one step further; it is also not enough to be able to master specific techniques and knowledge of a highly-successful professional. This is where so many people “drop the ball.” Permeate is the first step, not the last, in your endeavor to bring about lasting Success.

While learning and mastering a body of knowledge and the methods associated with it is a fairly Herculean task that is very commendable, it is not enough. Just because you have an intricate knowledge and understanding of a particular subject does not necessarily mean that you will be a success.

That’s because you have to demonstrate to those in your target market that you have a working knowledge of that particular subject. Once you start putting into practice what you’ve learned, you must differentiate yourself and your approach.

Why? Because unless you can create your own niche within your target market, and show yourself to be the expert in that niche, then you’re no different than the hundreds of others with similar knowledge in that target market.

There are dozens of examples of this in Online Marketing. Joel Christopher, “The Master List Builder.” Dr. Joe Vitale, “The World’s First Hypnotic Marketer.” John Delavera, “The Turbo Software Inventor.” Ted Ciuba, “America’s Foremost Internet Marketing Consultant.”

Each one of these marketers has a thorough grasp of Marketing. But they’ve taken a specific aspect of Marketing and then differentiated their approach and themselves by using that approach. They focused on honing their expertise in their chosen niche by taking what they’ve learned and then added their own twist or perspective to it.

Next, using their particular method or approach, they in turn demonstrate the effectiveness of that approach by the success of both others and themselves in using their method. In short, each one has taken existing knowledge and simply added their own ‘touch’ to it.

3.) Create— “To cause to come into being, as something unique that would not naturally evolve or that is not made by ordinary processes.”

Although it’s very important to differentiate yourself and your marketing techniques, this is still not enough to bring about lasting Success. The next step is to “put your money where your mouth is.” In other words, prove it!


Hey, anybody can claim to be the “expert” at _____; but as they say, “the proof is in the pudding.”

Your next step is to create a product that demonstrates the expertise that you claim to have. Are you a whiz at writing killer classified ads? Then put together a product that incorporates your technique and use it to get the word out about yourself and your technique!

Look,iIf you don’t create something that’s either based upon or that incorporates your specific area of differentiated knowledge and expertise, then how can you expect anyone to take you or your claims seriously? You have to show your intended target market first of all that your approach really does work, and then prove it with the product you’ve created to implement your approach. Which brings us to the final step of the Boutellian Formula for Success.

4.) Educate– “To develop the faculties and powers of (a person) by teaching, instruction, or schooling.”

Creating a product to demonstrate and publicize your area of expertise will go a long way toward meaningful success, but without this final ‘ingredient,’ you won’t be able to achieve lasting Success. You see a well-designed product should do more than than simply perform a function. (After all, that’s what most products do).

Remember Step Two in the Formula? The fact of the matter that this must be implemented in each of the succeeding steps. Think about the products that you value the most… More often than not, they not only perform a task but they also educate you about the technique used to carry out the task.

This last step is what differentiates a great product from a good one. If you take the time to not only create a unique solution, but also to educate the user about your method, then you’re essentially giving them a complete solution. Not only that, but you also reinforce your own credibility and expertise by demonstrating that you really do know what you’re talking about.

Furthermore, by including this aspect of the Formula in your product you also are putting into practice a key principle practiced by some of the best Marketers: over- delivering. You’re not just providing a solution to a problem; you’re also sharing your expertise on the matter.

Of course, you don’t have to reveal all of your ‘secrets’; you can describe what your method or process does without necessarily describing how this is accomplished. By seeking to educate your customer about your product and its implementation of your technique, you differentiate yourself and your product. This factor can lend further credibility to you as a professional, helping to create the potential for additional success.

Now that we’ve examined the Boutellian Formula, no doubt you’re wondering, “Sure, it sounds good, but does it work?” Let’s put it to the test.

Think of a really successful method or process. For example, there’s Rich Schefren’s “Manifesto Trilogy.” If we apply my Formula, we can see that it ‘fits’ perfectly. Rich took his extensive knowledge of Marketing, came up with his own approach and then created a product (The Trilogy) which educated his target audience about specific aspects of Marketing and the application of his own expertise to them.

How about Mike Filsaime’s wildly successful “Butterfly Marketing Manuscript”? Here again we see someone with extensive Marketing knowledge who took what he knew and then came up with his own unique twist on certain aspects of Marketing. Next, he created a product which also educated the customer about his unique process.

Still not convinced? Here’s one more example. John Delavera’s “Delaverian Code.” Once more we have someone who has mastered Internet Marketing knowledge that simply took what he already knew and then applied his own perspective and expertise to it. He then turned it into an incredibly unique–and highly educational–product that includes extensive material about many of the secrets behind his own stellar online success.

Up to this point you’ve not only studied my Boutellian Formula, but you have also seen it put to the test. And, if you’re perceptive enough, you’ve also seen it in action. Now all that remains is for you to choose whether or not to apply my proven Formula to further enhance the potential of your own success.

Posted in Business Success