Discover the proven process that many well-known marketers have used to create a high level of lasting success. In this document, I intend to show the very same process that many well-known marketers have used to create a high level of continuing success. Many times the most profound truths are often hidden in the most unexpected place—right in front of you! The problem in discovering them for most of us is that often we’re too distracted to recognize what should be obvious. A classic example is the premise in “Acres of Diamonds“. The main character in the first part of the book is looking for diamonds everywhere except (you guessed it!) right under his feet! It wasn’t until after he died that it was discovered that he had been living above what were literally “Acres of Diamonds.” A more recent example of this will be demonstrated by the subject of this piece. The fact is that there are numerous principles at work all around us in every facet of life. Some are so significant that they are referred to as Laws, such as the “Law of Gravity.” Others have been shown to be true time and again, so much so that they are described as a Formula. With that description in mind, let’s take a closer look at the “Boutellian Formula for Lasting Success” and see first, what makes it tick, then put it to the test. There are four components to the Formula, a portion of which first started out as part of the concept mentioned in my very first newsletter article. (If you would like to read that article, you can find it here on my blog.) The four components are: Permeate, Differentiate, Create and Educate. The Boutellian Formula For Lasting Success to continue reading .