Prosperity . . . Success; What Is It to You?
You’ve only got fifteen seconds to answer my question . . .
(Who am I?)
I’m a world-renowned promoter and I’ve just picked up your business card;
I’m a nationally-known speaker seated next to you at your business luncheon;
I’m an international film producer and I’m the only one in the elevator with you;
I’m a venture capitalist looking for a new and viable business proposition;
I’m a best-selling author with a little time to spare after a book-signing;
[fill in the blank with the name of your favorite movie star, athlete or multi-millioniare.]
Do you think this is a joke?
I live in little Jamestown Tennessee, yet one summer Country singer Shania Twain was in town for the weekend to ride horses at one of the larger riding stables. What would you say if you were in the buffet line next to her and you wanted to break into Country Music?
The point is that these people know what prosperity or success is because . . . they autographed it with themselves! Just like “The Donald” dared to “autograph the New York Skyline,” so those who have experienced any significant degree of success, in any field, have dared to put their “own brand” on it!
If there’s one thing that I’ve learned from my continuous study of Marketing since 1987, you’ve got to have your own unique identity- whether online or off! Otherwise you’re just another “wannabe”, content to sit on the sidelines watching and wishing. In fact, it is the only foundation for any lasting success.
Martha Stewart became a household name because she made a name for herself as the nation’s top creative homemaker. Steven Spielberg became a top director and producer because he made a name for himself by the way he makes movies. Robert Allen became a top motivational speaker because he made a unique name for himself in the crowded self-help arena. Each person discovered what they were good at and then dared to “make it in their own image.”
Whether it’s personal, commercial or financial success, the key to any lasting success is to differentiate. Remember 7-Up, “The Un-Cola,”?
Face it. Everyone has this unspoken question that must be answered satisfactorily before they will begin to take you and what you have to say seriously.
Here it is: “Who are you and why should I listen to what you have to say?”
Whether in an elevator or on a webpage, you’ve got the same fifteen seconds to give the correct answer. Now the most intelligent way to answer that question is to first, discover what you do best, and then either become the best at doing it or . . . figure out how to do it well but in a unique way.
For example, I love to do research and gather information to help me learn and do new things. Because my job often has required me to take information and re-configure it in one way or another, I’ve become quite adept at doing this. As a result, I’ve discovered that I can take information that’s readily available and reformulate it into a valuable and potentially salable product.
Which is why I refer to myself as”The Premiere Info-Strategist”- someone who strategizes how to make “ordinary information” both valuable and profitable. Want proof? Check out my free report.
Now, ask yourself, “What do you enjoy doing – and do well – that, if done differently- could be valuable to others and thus profitable for you?”
Once you find the answer to this question, you’ll be light years ahead of others in the quest for success because you have begun the process to “Create Your OWN Brand of Success.”