Unintentional Joint Venture

Creating a Joint Venture









A Joint Venture can sometimes come about unintentionally! You never know what might happen when you send an e-mail or post a response in a forum . . . and you will never find out until you try!

With all of the hype that the subject of Joint Ventures usually receives, most people might conclude that successfully creating one should be a virtual “walk in the park.” (That is by no means a slam against Joint Venture-themed products; on the contrary, I own, and have been an affiliate for, many of them.)

The Human Factor

Thanks to  great marketers like Sterling Valentine, this method has been honed down to a science. However, I have discovered that we must never forget the human factor. Remember, no matter how well-known a particular marketer may or may not be, he or she is first and foremost, a person. And when you purposefully focus on that fact, without thinking to yourself “I’d like to do a Joint Venture with this person”, you will often get some suprising results!

Joint Venture Groundwork

Here’s how my unintentional Joint Venture began. When Mike Mograbi first introduced his “378 Internet Marketing Predictions” two-volume ebook set, I was totally amazed! So, I e-mailed him and congratulated him on his new product and asked aabout an affiliate program for his ebooks. He politely responded with a thank-you along with the link for his affiliate program! At that time he was not a big name in the Online Marketing industry and hadbeen a Joint Venture partner in a couple of other products.

An Unexpected Partnership

After that we emailed each other now and then. At one point I had a product idea I was thinking about in view of his two e-books, so I emailed him about it. While my suggestion never got off the ground, at  that moment a new partnership began which eventually resulted in the creation of a new Internet-Marketing based site that got attention and rave reviews from many top marketers, IMNewswatch.com.

Putting the Joint Venture Together

We spent nearly a year and a half from concept to launch. Throughout that period, we also discussed many things besides online marketing, and I had the great privilege of getting to know Mike as a person. When the site finally launched in early 2006, it hit number one on Alexa in just nine days!

The Other Commandment

Think about it. A year and a half of friendship and partnership started with a simple little e-mail that focused on the human factor.  I’m one of those people who “eats, sleeps and drinks” Marketing; I absolutely love it! But even as marketers, we must be willing to get out of the marketing mode and connect with each other as fellow human beings. The Lord Jesus Christ said there are two great commandments. The second one is “love thy neighbor as thyself.” When we practice this, it will make all the difference in the world.

Posted in Joint Ventures.